Accountability is essential for an effective and happy workforce. Research by Anne Loehr found 84% of the workforce describes itself as “trying but failing” or “avoiding” accountability, even when they know what to fix. The same study also found that 80% of respondents consider accountability as punishing, which is not the image it should have.
Understanding the differences in Business to Business and Business to Customer is essential for crafting and delivering the right marketing strategy for your target audience.
Succeeding with omnichannel marketing requires discipline and an understanding of how to successfully bring together the different channels cohesively. All the channels you choose to connect with your customer must work together to create a unified experience wherever they may come across your brand.
Developing the right marketing strategy for your business is about more than simply pulling together different tools and hoping they work. You need full control and understanding of what you choose to use, how you choose to use it and how you’re aiming to combine different tools and in what manner.