Accountability is essential for an effective and happy workforce. Research by Anne Loehr found 84% of the workforce describes itself as “trying but failing” or “avoiding” accountability, even when they know what to fix. The same study also found that 80% of respondents consider accountability as punishing, which is not the image it should have.
Succeeding with omnichannel marketing requires discipline and an understanding of how to successfully bring together the different channels cohesively. All the channels you choose to connect with your customer must work together to create a unified experience wherever they may come across your brand.